7 Ways to Make Your Business Flyer Stand Out
By Admin | May 29, 2019 | Print Marketing
A flyer is an inexpensive, simple, but highly effective way to grab your customer’s attention in a very busy marketplace. That being said, how many times have you received a flyer and ended up throwing it away or having it gather dust in a drawer? To make your flyer stand out, we have some effective tips for designing and printing a business flyer from the experts at Monarch Graphics.
Write an Eye-Catching Title
Whatever headline or title you chose to have at the top of your flyer, it should be something memorable, striking, or stimulating to catch your audiences’ attention.
For example, if you are a restaurant instead of putting “Summer Specials at Tom’s Bistro”, you could put “Discover the Best Dining Deals in Town This Summer” to entice the readers to learn more. Think of suggestive words like – Finally, Unlock, Insider, Discover, Secret, etc. Using numbers or lists like “The Top 10” to “How To” can also be highly effective.
Use Effective Visuals
Print marketing is inherently visual, and a top-notch design is what will make you stand out to your customers. Choose images that are striking and eye-catching to capture your customers and incorporate your company’s branding through colors. Continuing with the restaurant example, you could use high-quality images of your most visually appealing menu items. Don’t overload the page with content and find the right balance between copy, images, and negative space.
Tell Your Brand’s Story
The essential purpose of a marketing flyer is to get your brand’s message across to a potential customer and turn them into a sale. Use the flyer to convey your brand’s mission, highlight the benefits that you can provide to the customer, and have them get to know your personal story. Be concise and highlight the most important things you think a customer should know to get them to work with you. Consider using pronouns like “you” and “your” in the copy to get the customer to feel like you are speaking directly to them.
Create a Call-To-Action
While a flyer can be a good medium to effectively communicate your brand’s message and the benefits you can provide to customers, the way you will ultimately capture them is through a call to action. Depending on your business, this could be prompting them to pick up the phone and call, visit your website, or come into the store. Consider adding incentive to the flyer like “bring this in for a 15% discount” or “use code FLYER on our website for a free item”.
Don’t Forget to Proofread
There’s nothing worse than getting a set of prints and finding a glaring mistake that nobody caught. Make sure to have multiple sets of eyes double check your flyer for any typos in the copy or design mistakes before you begin printing.
Work with A Professional Print Marketing Company
Ultimately, if you want to have the best results for printing a marketing flyer, the best way to do that is to work with a professional print marketing company. With an in-house team of graphic designers and print experts, as well as the highest quality equipment, we will give you the best results every step of the way and make it easy for you to spend your time focusing on the operations of your business while we handle everything.
At Monarch Graphics, our attention to detail, customer service, and quick turnaround time will give you the best print experience. With locations in Bonita Springs, Florida and Central Islip, New York, we serve clients all around the country. Contact us to learn more about our services or request an estimate today!