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Are Direct Mail Postcards Still Relevant?

By Admin | Jul 27, 2021 | EDDM

Does your company avoid using direct mail because it seems outdated or unnecessary? You’re missing out on potential business! Stats show that direct mail is still hugely relevant. Here are 3 stats we think you should consider before dismissing direct mail marketing campaigns:

A Better Return on Investment Than Online Marketing

If you are looking for a high return on investment (ROI) for your marketing efforts, direct mail may be a much more effective option than online marketing! In 2017, USPS conducted a study showing that households intended to respond to about 11% of the marketing mail they receive in the mail. Compare that to the average click-through rate for Internet advertising at less than 3%!

Moreover, 74% of households either read or scan advertising mail received so there is a higher probability your ad will be seen.

Physical Ads Have a Longer Lasting Impact

A week after seeing both a physical marketing piece and an online ad, people are more likely to remember the physical marketing piece. The USPS study also found, “brain activity indicated greater subconscious value and desire for products or services advertised in a physical format.” If you want to stand out and be remembered, direct mail postcards are a great option to add to your marketing campaign!

Direct Mail Compliments Your Online Marketing Strategy

The U.K. Royal Mail conducted a study on direct mail marketing and found 51% of people

prefer companies to use a combination of mail and email. When mail is used in addition to an online marketing campaign, 13% more consumers visited the sender’s website, 21% more consumers made purchases and 35% more consumers redeemed coupons or vouchers!

Work With a Direct Mail Marketing Company

Ready to harness the effectiveness of direct mail? Work with Monarch Graphic! We are a direct mail marketing company that can help you get your postcards and other promotional mail designed and shipped out. Better yet, we use high-quality materials and colors to best represent your branding. Contact us today to get a free estimate on your next project!

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