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Every Door Direct Mail, short for EDDM, is a USPS-offered program that delivers organizations’ advertisements to different households in a targeted neighborhood. It is an affordable and very targeted method of marketing.

Here we have summarized some advantages and features of Every Door Direct Mail (EDDM) you should consider:

Advantages of EDDM

You will find numerous reasons to invest in EDDM. Some of these reasons are:

1.      No Mailing List Required

To find the contact details of their target audience’s neighborhood, many companies purchase costly mailing lists. However, Every Door Direct Mail can work as a mail carrier and deliver your messages directly to the audience in the route. This will enable you to focus more on the content for your EDDM postcards because you’ve outsourced to someone else the delivery of the post.

2.      Cost-Effective

Small businesses can rely on cost-effective ways to promote their services and brands using EDDM. A simple way is to print an attractive brochure, postcard, or flyer and send it in bulk at a lower postage rate. This will increase your engagement as you will be able to send more postages to more customers. You can also save more by targeting your campaign to localized areas.

3.      No Postal Limits

The USPS rules for EDDM enables businesses to send around 200 to 5,000 mailings to the same zip code every day, without requiring a personal permit index

4.      Room for Messaging

You will find the different size range in different EDDM mailings, from 6.5 by 10 postcards to bigger and better tri-fold menus. This way, you can as much space as you need to get the message to your customers or prospects.

Features of Every Door Direct Mail

You can find some of the attributes of the EDDM program from the list below. This program can work according to your business and generate more leads:

1.      Target Customers

With the help of advertisements, you can saturate your neighborhoods, and potential customers will receive your mails directly.

2.      Get More Value

With the help of the EDDM program, you can add occasion calendars, shop maps, food selections, promo codes, and many more activities to engage consumers and bring them to your doorsteps.

3.      Flexibility

The program utilizes various sizes, making this perfect for any amount of information and type of content you plan to share.

Get EDDM Mailers from Monarch Graphics

If you would like to learn more in detail about EDDM, USPS has tools to best help you understand it.

We can also help you achieve a connection with your targeted audience through EDDM mailers that resonate and showcase your company’s branding and offerings. Our team designs and prints mailers with high-quality material and colors that make you stand out among other mailed marketing materials.

Contact us today to learn more about our direct mail marketing services and get a free estimate for your project.

Bonita Springs: (239) 228-4565

Central Islip: (631) 232-1300