FAQs About Direct Mail Marketing
Who can help me with my direct mail marketing?
Direct mail marketing or EDDM is often managed by local print shops. If there’s a local shop in your area that helps with other business printing, there’s a good chance they also do direct mail marketing.
How do I create a mail piece to send?
To create a mailer, you’d need to either go online and find a suitable template (we don’t recommend doing this) or working with a graphic designer. Similar to the above, a lot of print companies that would specialize in EDDM also offer supporting services, like graphic design.
Who will design and print my mailer?
This is really up to you and who you want to work with, but a local printing company can usually assist with the graphic design and printing part. They’ll help you define the quality of the print piece and make sure it’s impactful.
Is EDDM cost effective?
The cost effectiveness of an EDDM campaign will depend on a few things. What is your total budget? What are your goals? What is your average cost per lead? Once you determine the answers to those questions, you can define what would be cost effective for your business. It varies by industry, but in most cases, we find that EDDM mailers usually offer a great cost-per-lead.
What is the response rate of EDDM campaigns?
In several surveys we’ve read, nearly 70% of people who receive a mailer take action on it.
Who does the printing and mailing?
The direct mail marketing company usually handles the printing and mailing for you. Once you define your desired zip code, they can mail postcards for you. They also can provide the mailing list, so you just approve the design and where it needs to go. They do the rest. USPS also has online tools to help you map out your target audience.