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How to Promote your Naples or Bonita Springs Business Using Print

By Admin | Jan 15, 2021 | Print Marketing

There are many reasons you should promote your business using print media. Despite the availability of various digital solutions, many successful marketers still suggest print marketing. Here are some of the benefits of relying on print marketing from a local business such as a Naples print shop.

Benefits of Print Marketing

1. Long-Lasting

The effect of print marketing is long-lasting. For instance, if you deliver a brochure to your customer, they can keep the copy for as long as they want.

2. Attention

Attention span goes hand in hand with the longevity of print material. Digital solutions usually don’t leave a long-lasting impression since the internet is so crowded with information.

3. No Connections Required

Your target audience will not require any internet connection to view your product or service. For instance, if your booklet or flyer is in a dental clinic or at a barbershop, where your target audience waits in the waiting area, they can easily get to know your business.

Ways to Promote Your Business Through Print

Below, you will find some methods that you can use to promote your business through print marketing. If you use a Naples print shop or a local printing company you will get better quality materials and customer service.

1. Banners

Banners can help you increase brand awareness through visual advertisements. They create interest and drive attention to your products or services. Banners can be placed in areas with high traffic, so it’s a relatively low-cost advertising method based on the number of people who will see it.

2. Catalogs

Many top businesses still use catalogs to promote their products and services. These booklets give an amazing and colorful high-quality experience to customers, improving their response rate. In fact, response rates to catalogs have increased by 170% from 2004 to 2018.

3. Brochures

Brochures are one of the most commonly used business print materials. They are a great way to present important information during trade shows, career fairs, conferences, and other events. They can serve as a quick guide to any topic or give a detailed view of your business.

4. Postcards

Many businesses still reach out to their customers through their mailboxes. With postcards, you can reach your customers based on where they live with every door direct mail. It is also easier to track their success if you give customers an incentive to act. They are a very affordable option and great to promote your business.

Start Promoting Your Business Today

Print marketing is an effective way to gain traction among your target audience. You can even promote your website through print marketing and drive more traffic to your online platform.

At Monarch Graphics, we provide custom print marketing services and have the tools to make your print materials make a visual impact. Ready to work with a Naples print shop? Contact us today and see how we can help you promote your business in Southwest Florida.

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