Myths About Every Door Direct Mail (EDDM)
By Admin | Apr 05, 2021 | EDDM
There’s a lot of confusion around Every Door Direct Mail (EDDM). While many business owners believe it doesn’t yield results, it is one of the most cost-effective ways to reach potential customers without having a mailing list.
Here we debunk the top myths about EDDM and we discuss how to use EDDM printing to ensure your business can increase revenue successfully.
Myth 1: EDDM Has Lower Retention Rate
Despite living in a digital era, physical items leave a long-lasting impression on people. In turn, your postcard is most likely to catch their attention than a digital ad cluttered by other posts and other ads. For example, homeowners can ignore a Facebook post or flip channels, but they can leave a postcard promotion on their table visible to them every day.
With the help of crisp color, useful information, and vibrant pictures, marketers can expedite their response rates. Choose between an array of fantastic EDDM techniques like flyers, postcards, magnet calendars, and even scratch-off coupons to captivate potential customers and foster a deeper connection with existing ones.
Myth 2: EDDM Has Lower Response Rate
While this couldn’t be farther from the truth, most business owners nowadays believe direct mail is no longer as effective. However, statistics and data prove otherwise. Business owners are more likely to notice a spike in response rate by utilizing large postcards.
It is great for brand awareness and exposure as you can keep targeting the same location. After all, experts say that it takes at least 7 impressions during 18 months for prospects to remember your brand. This going hand in hand with the retention rate. A postcard lives longer on customers’ minds than a digital ad. Pair this with specific geographic targeting and a small incentive to buy and you are bound to get a response.
Myth 3: EDDM Is Too Expensive
Generally, the underlying issue here is the lack of targeting. For instance, if you send mails across an area where half of the owners are not ideal prospects, you’re spending money on prospects that are not likely to do business with you.
This will spike up your cost and obstructs your road to success. Therefore, we recommend that business owners carefully analyze the geographic targeting and best mailing option based on their customer’s profiles.
EDDM printing and mailing is one of the most cost-effective traditional marketing practices. It saves you time and money as you won’t need to purchase an address list, and USPS offers low-cost postage rates. Depending on the size of your postcard you can expect to expend a few cents per piece. This varies for other marketing materials like catalogs and brochures.
Getting Started with EDDM Printing
Now that you know all about EDDM, get your direct mail campaign started with us! Monarch Graphics has been in the industry for over 40 years and has plenty of expertise to give you recommendations on how to best optimize your campaign. Not only do we take care of the EDDM printing, but we can also design them for you so they can be more effective at catching your customers’ attention.
Request an estimate today on our EDDM printing and design services or contact us with any questions. We currently have two locations, one in Central Islip, New York, and the other in Bonita Springs, Florida.