How to Reach More Customers with Every Door Direct Mail (EDDM)
By Admin | Jun 04, 2020 | Mailers
Want to reach more customers with less cost? Every door direct mail makes marketing your business locally easier than ever.
EDDM is a service from the United States Postal Service that allows you to send promotional mailers and target local neighborhoods based on demographics like average age, income, or household size. So, you can identify the right demographics that fit your target market and get your brand’s message in front of them through direct mail. USPS also has tools to best help you understand EDDM and how it is beneficial for your business.
Benefits of Every Door Direct Mail (EDDM)
Here are some of the reasons why Every Door Direct Mail (EDDM) is one of the most efficient, cost-effective ways to reach customers through the mail.
- You don’t need a mailing list – This is probably one of the biggest reasons EDDM is great for businesses. Unlike traditional direct mail campaigns, you don’t need to have a mailing list of customers or prospects to send to. You can simply use USPS’s mapping tool and input demographic information that fits your target customer and see available routes where you can send your campaign.
- Lower cost – The average cost of EDDM is about $0.18 per piece, where standard first-class postage is around $0.44 per piece. The lower cost makes it a great option for small, local businesses that don’t have a huge marketing budget.
- Reach your local market – Because EDDM targets those in certain geographic areas, it is a great way to reach those in your local community. Whether you have a brick-and-mortar store you are trying to drive foot traffic to or provide home services for local communities – any business that is trying to reach specific neighborhoods can see success with EDDM.
- Flexible options – Depending on your budget and the marketing message you are trying to get across, EDDM postcards have different sizes and materials.
Work with A Professional Print Company on Your EDDM Campaign
EDDM makes direct mail marketing easier than ever before, but it can still be difficult for a small business owner to handle all aspects, from designing mailers to printing, to getting them sent out.
By working with a professional print company that specializes in direct mail marketing, specifically every door direct mail, you can save yourself even more time and ensure you are getting the best possible product.
Monarch Graphics is a professional printing company that can help you get your postcards ready for your next EDDM campaign, handling your project from start to finish. Our in-house team of graphic designers can create a compelling design that reflects your brand and gets the right message across to your target customers. Our top of the line printing equipment and customer service will ensure your mailers are printed at the best quality, with quick turnaround time, and get them ready for post office drop off.
Monarch Graphics has locations in both Bonita Springs, Florida, and Central Islip, New York where we provide print marketing & direct mail marketing services. To get started, request an estimate today!