News & Events

Recently, the United States Postal Service approved a price change, effective January 27^th, 2019. The changes in pricing will affect those who take part in direct mail marketing as part of their marketing campaigns.

If you want to start direct mail marketing, or maybe you already are, you might be considering how these price changes could have an impact on your budget. A key to success in direct mail is working with a professional print marketing agency that has expertise in all areas of print and direct mail to get you the best results.

With USPS raising their prices, they are making the process of sending out direct mail marketing more difficult for you by creating extra costs. But that’s not the only thing that makes the process of direct mail marketing hard for companies that take the do-it-yourself route. Below are the top 3 reasons you should work with a professional agency on direct mail marketing.

The Right Mailer Design

Your company may have a marketing department that handles your marketing creative materials, but most small to medium-sized businesses don’t have an in-house graphic designer to handle designing direct mail.

Working with a professional print marketing company will gain you access to graphic designers that are experts in their craft. Moreover, a print marketing company’s designer will know how to create designs specifically for mailers and optimize them for better results. Graphic designers study fonts, colors, and layouts that have been proven to get the message across most efficiently, and small to medium-sized businesses can surely benefit from that.

Quality Control

There are many moving parts in a direct mail campaign. There’s the design, the printing, and then the mailing. Within each of those steps are several mini steps, which means there is a lot of room for error.

When you work with a professional agency that specializes in mailers, they can ensure that the quality of mail you’re sending is up to par with the rest of your marketing and that everything goes off without a hitch.

Save Yourself Time

Not only will you have the highest quality designs and products created by working with a print company, but you will save your in-house team time. While you know your business and your target market better than anyone else, a professional printing team can use their expertise to bring your company’s vision and mission to life through print marketing materials. This gives you time to work on things that are important, such as your company’s day-to-day operations, closing new deals, and more.

Monarch Graphics: Direct Mail Marketing in Bonita Springs

Don’t let the fact that USPS is raising their prices scare you away from direct mail marketing. There are many benefits to it and USPS has tools to help you understand the process. By working with a professional print marketing company that specializes in direct mail marketing, you can make the most of your marketing budget and time.

We are a printing company with locations in Bonita Springs, Florida, and Central Islip, New York. We specialize in both graphic design and print marketing services. We work with our clients each step of the way to ensure that we’re putting the right message out to your customers and that your direct mail pieces are getting to the RIGHT customers. Our reviews speak for themselves and we encourage you to give us a call to learn more!

To find out more information about working with Monarch Graphics, call us at (239) 221-8998 for our Florida location or (631) 232-1300 for our New York location, or contact us online here.