How to Develop an Effective Direct Mail Marketing Campaign
By Admin | Feb 14, 2020 | Print Marketing
Studies show that 70% of consumers say mail is more personal than the internet – and building a trustworthy and personal relationship between you and your customers is one of the most important aspects of any company’s marketing strategy.
That’s why direct mail marketing is still one of the most highly effective forms of marketing. There are a few essential steps to developing an effective direct mail campaign in 2020. Keep reading to find out more!
Reach the Right Audience
There’s a lot of noise online and in traditional advertising like TV and radio, and even other forms of print. Direct mail, however, is one of the most intimate ways to market your business to your customers.
According to Adweek, 54% of consumers say they want to receive mail from brands they are interested in. A properly segmented mailing list is what will make your marketing campaign most effective when sending out mailers.
You can utilize data on your target audience that you have available to you. Whether it’s selling to existing customers to re-engage them, or sending out an offer to a list of prospects, you can get your brand’s message in front of the right person through direct mail.
USPS offers direct mail tools that could help you better understand the process and map out your strategy.
Make It Memorable
Although using direct mail as a marketing tactic does separate you from the overwhelming number of ads a user sees online or while watching TV, most people do get a good amount of mail, and you want to make sure your message stands out.
A creative design and high-quality printing job are the two best ways to make your direct mail campaign stand out.
Don’t just send out a boring postcard. Use images and colors that are eye-catching, use an enticing headline, and make the copy concise enough that you get your message across but not that the text is overwhelming the design. Using high-quality material to print your mailers is important to make sure your company appears professional.
Drive More Business
Direct mail can help get your brand’s message in front of more eyes and help with brand recognition. But behind any campaign, the goal is ultimately to drive more business and get a return on your investment. So, any direct mail campaign should be designed with driving sales, leads, or whatever new business matters to your company.
Make sure your mailers are designed with straightforward calls-to-action in mind, whether it’s a phone number to call, a website to visit, or an offer to redeem. A great way to convert new customers is with some kind of deal; whether it’s a unique coupon code or a special offer, give your audience something to persuade them to work with you, that you can easily track to measure your return.
Work with a Professional Print and Direct Mail Company
The best way to execute an effective direct mail marketing campaign is to work with a professional printing company. As experts with over 40 years in the industry, Monarch Graphics can help you every step of the way from graphic design to print to make sure you get the right message to the right customers.
We can help your business with all things printing at either of our offices located in Bonita Springs, Florida, or Central Islip, New York. To get started on your next printing project, request an estimate from us today!