Effective Tips for Brochure Printing
By Admin | May 08, 2019 | Print Marketing
There are many ways that print can be used in your marketing and promotional mix, and a well-designed, professionally printed brochure is one of the most popular ways to incorporate print into your marketing.
Brochures give more information than the typical flyer or postcard but are not as in-depth as booklets or catalogs, so they provide the perfect balance of presenting information in a visually pleasing and easy to understand format.
Whether you’re handing out brochures at an event or have them on display at your place of business, a brochure may be the first interaction of your business with a new customer – so it’s essential to make sure you give the right impression.
The tactile nature of print creates a personal touch between the brochure and the consumer that they may not have with online marketing, which can lead to a greater connection and a lasting effect. Here are a few important aspects of brochure printing and design.
Know Your Purpose
You can use a brochure for a few different reasons – introducing your company to a new lead, as a selling tool, to advertise a specific product or service, as educational material for existing customers, and more.
Know your audience before you decide on design, content, and printing choice and keep your target market at the forefront of your mind throughout the whole process, so you make sure you’re appealing to their needs.
Quality Print Design
A creative design with the right colors and layout is essential to your brochure’s quality. If you don’t have an in-house professional designer on your marketing team, you should work with a professional that understands how to effectively convey your company’s brand through print.
A unique cover that captures attention is imperative. Images and graphics should be chosen wisely, and at the right resolution for print.
Choose the Right Content
While imagery and design are important to capture the attention of your customers, content is what is going to retain their interest.
Keep the content brief, and don’t overload your brochure with too much information. Highlight the key differentiators and most important aspects of your business and make sure to include all contact information prominently.
You can always use the brochure to drive traffic to your website – so keep the content concise, relevant, and direct them to where they can find more information.
High-Quality Printing Materials
You can have the most beautifully designed brochure with the best-written content, but if you don’t print it on high-quality material, it might turn people off.
By working with a professional printing company, you can get the highest quality of printing, with several different paper types, finishes, and options. Also consider the different types of folded leaflets, like bi-fold, tri-fold, or roll fold that you have available to display your information.
Work with A Professional Print Marketing Company
The biggest suggestion we have for you to create the highest quality brochure for your company is to work with a professional print marketing company. At Monarch Graphics, our in-house team can handle any project from graphic design to print and can ensure you are getting the highest quality product with the fastest turnaround time, for a fair price.
By working with a professional printing company, you also save your business time and resources, so you can focus on your daily operations. If you have a brochure printing project you’re ready to start, or for any print marketing needs, request an estimate from Monarch Graphics today.