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What Type of Brochure is Best for Your Business?

By Admin | Feb 21, 2020 | Print Marketing

Designing a brochure for your business can be a tricky task. You want to catch the eye of your audience, convey your company’s message, appear professional, all while fitting in with your company’s branding. Finding the right balance between all the elements of design, paper, and copy that will perfectly resonate with your target audience isn’t always easy.

A good place to start when designing a brochure is to decide what type of fold that you want. A style of folding may seem like a simple thing, but it can make a difference in how to present your message in the most effective way. Some of the most popular folding styles on brochures are tri fold brochures, z fold brochures and bi fold brochures.

So, how do you decide what one is best for you? Keep reading!

Tri-Fold Brochures

Tri-fold brochures, also commonly known as the letter fold, are brochures folded into two places and divided into three, even rectangular sections. The reason it’s sometimes called a letter fold is because it’s folded the way most people fold a letter to put in an envelope – with the right panel folding inward and the left panel folding on top.

Tri-fold brochures offer six panels, opening the opportunity to organize information into distinct sections. This makes the format great for sequential information or separate products and services.

Because tri-folds are the most common forms of brochures, most customers are familiar with the layout and it’s easy for them to navigate, making them great for presenting visual content like maps or infographics and for easy reading.

Z-Fold Brochures

Z-fold brochures are like tri-folds in size but have a different way of folding.

They are sometimes known as a fan-fold, accordion, or zig zag brochure. This is because the panel that would fold to the inside on a tri fold brochure folds to the outside back instead of tucking inwards, forming a z shape.

The z fold brochure is highly effective due to its versatility. Because you can open the entire z fold with one pull, you can create a design that spans the entire sheet of paper. You can also break up the information onto individual panels like you would on a normal tri-fold.

Bi-Fold Brochures

Bi-fold brochures, also known as the half fold, is a sheet folded in one place directly in half, cleanly dividing the brochure in two parts. The brochure will be wider in size, which can open more creative possibilities for design and be more eye-catching to your target audience.

Bi-fold brochures are great for simple business presentations, product guides and comparisons, and any image heavy documents.

Work with A Professional Printing Company on Brochure Design & Printing

If you want to print brochures to showcase your business but aren’t sure where to start, Monarch Graphics can help.

We are a local printing company that can handle all your company’s print marketing needs. If you aren’t sure what decisions to make when it comes to what paper to use, what fold to have, or where to start with designs, our in-house team of experts can help you every step on the way.

To get started working with Monarch Graphics, call our Bonita Springs, FL or Central Islip, NY office or request an estimate online today!

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