Using Print to Enhance Digital Marketing Efforts for Your Long Island Business
By Admin | Aug 20, 2021 | News
If the discussion is print marketing vs. digital marketing, we have the wrong mindset. That’s because these two marketing efforts shouldn’t compete, they should be used together. The question really should be “how do I use print marketing to enhance my digital marketing efforts?”
Let’s take a look at why digital and print media are best used together and why work with a Long Island printing company.
Why Print Marketing Matters
Have you ever been cleaning out a room or your office and realized just how many print products you have? And yet sometimes you’ll still be torn on throwing them away.
You have a birthday card from 5 years ago that makes you smile every time you see it, paint swatches with colors you still love (even though you already chose the color for the living room and painted it long ago), and a catalog of office chairs that you could throw away, but the catalog just looks so nice!
We are more likely to form emotional connections with print material than we do with digital material. Even in an age where digital media seems to be king, we still receive wedding invitations in the mail, take catalogs from the store when we are choosing between products, and stick the local grocery store coupons up on the refrigerator when we get them in the mail.
So how do we harness the power of print media and turn it into sales? That’s where digital media comes in.
Print and Digital Marketing Belong Together
Print ads combined with digital ads drive more sales. This online and offline tactic will help you cover all the marketing channels where you could reach your customers and build more brand awareness and credibility. After all, print continues to be the most trusted among customers.
Print material like postcards and catalogs are a great investment as they have a longer life than digital ads and can help expose your brand to consumers so when they see your brand online, they are more likely to be interested or recognize it.
Working With a Long Island Printing Company
Printing companies are knowledgeable on the type of materials and designs that work best on print. They have the expertise to guide you in the right direction and best help you deliver your message to potential customers.
At Monarch Graphics we look forward to boosting your online sales with print marketing campaigns. We can help you design print material that consumers will feel emotionally connected to and that clearly portrays your brand.