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Using EDDM to Promote Business During Holidays

By Admin | Oct 20, 2021 | EDDM

As the holiday season approaches, it’s time to start thinking about your holiday marketing plan! Every Door Direct Mail (EDDM) is one of the most targeted ways to try to reach and resonate with your audience. If you are considering EDDM printing, follow these tips to make sure your business stands out.

Connect With Potential Customers

The holidays are a perfect time to say thank you to current customers, introduce yourself to new potential customers and wish happy holidays to everyone! While most mail doesn’t end up pinned to the fridge the rest of the year, the holidays are usually different. No matter who the card is from, people appreciate a note wishing them a happy holiday season and will often hang on to mail, rather than throw it away.

Every Door Direct Mail (EDDM) is an easy and affordable way to stay in touch with current clients and get to know new ones.

Offer Something Special

It’s the season of giving, so make sure you have something special prepared! Your call to action should be clear and easy to follow for potential customers. In your EDDM, offer deals like:

  • A percentage off for customers who use a code to order online
  • A free gift to customers who visit your store
  • A new or limited-time product they can order now and that’s perfect for the holidays.

Catch Your Customers Before They Buy

Your holiday EDDM mail shouldn’t simply focus on celebrating the holidays, it needs to be effective at achieving your goal, which is to increase your online or in-store purchases.

Whether you are advertising a new product, offering a discount or driving readers to your website to learn more, timing is key. For example, if your EDDM arrives the day after Christmas, it’s not going to be much use to those who have already given their Christmas gifts! Make sure you time your EDDM campaign with dates that are most likely to drive customers to act.

Use High-Quality EDDM Printing

Monarch Graphics is available to help you reach your target market directly with high-quality mailers, using top-of-the-line material and colors that stand out. For an estimate on our EDDM printing services, give us a call or fill out our online form and we will be in touch soon!


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