The Most Important Print Materials You Need for A Conference
By Admin | Jul 30, 2019 | Print Marketing
If you’re attending a conference or a trade show in your industry, it can be a big undertaking in terms of budget, planning, and preparation. Whether you are an exhibitor or an attendee of the conference, you will be interacting with other people in your industry and must market or provide information about your business.
Because attending a conference can be overwhelming, using print materials is a great way to get your brand name out there and make a lasting impression. Having the right print materials with you to communicate your business’s message could be the difference between making attending a conference a positive experience or not and help you get a return on your investment. Here are the top print materials you should have with you when you go to your next conference.
Direct Mail Postcards
Before you attend a conference, a great way to market yourself to potential clients ahead of the event is to use mailers. If you have access to a list of businesses that will be at the conference, you can send a mailer ahead of the event as a “save the date” with your company’s branding saying you will be attending. This is a great way to have them recognize your brand and help you connect with them.
At a conference, you will probably be talking to so many different people and making connections, and you might have trouble remembering everyone that you might want to follow up with. Having business cards is essential to be able to exchange them and make sure you can get in touch with anyone you meet at the conference. Be sure that your business cards are made with a quality, durable material, and are designed to properly convey your company’s brand and be more memorable.
Flyers & Brochures
Depending on your company and your industry, you might choose a flyer or brochure to be your main print material to distribute to those you connect with at your conference to convey your brand’s message.
Depending on the goal you are trying to reach by attending the conference, you can design the brochure or flyer to get that message across to have to distribute. Be sure to check out our past blog posts on best practices for flyers and brochures as you choose the best print materials to use.
Another great way to get your company’s name out there at a conference is to design presentation folders with your company’s branding that you can distribute to attendees of the conference.
Since most people collect a lot of different print materials, like flyers, brochures, and business cards as they attend the conference, having a folder is useful and is another way for them to recognize your brand and remember you.
Work with A Local Professional Printing Company
Before you attend a conference, it’s best to connect with a local professional printing company to help you design, plan, and print the best possible print materials to make the best of it (and get the most out of your budget spent on going to the conference).
At Monarch Graphics, we pride ourselves on delivering the best results to our clients through excellent customer service, attention to detail, and top of the line equipment. We can help you get prepared for the next conference or trade show your company is attending – contact us today at our Florida or New York location to learn more!